Thursday, August 27, 2015

Burger King Tried To Make A "McWhopper" And McDonald's Shut Them Down

Sorry not sorry. It’s never going to happen.

Burger King

In an unusually passive-aggressive and short-lived advertising campaign, Burger King proposed a day of “peace” with McDonald’s via a Whopper–Big Mac burger mashup called the “McWhopper,” which would be available for just one day at just one pop-up location. McDonald’s quickly rejected the idea by Wednesday morning.

The country’s second-biggest burger chain suggested “a burger war ceasefire” via full-page ads in the New York Times and the Chicago Tribune on Wednesday, saying proceeds would go to a nonprofit that’s drawing awareness to Peace Day on Sept. 21. The company’s promotional materials noted: “McDonald’s has not yet authorized or accepted this proposal.”

“Our invitation might be unexpected, but it’s 100% sincere,” McWhopper.com, a website created by Burger King for the stunt, states.

McDonald’s, however, didn’t take kindly to the public offer — and suggested that Burger King should not compare their rivalry to “the unequaled circumstances of the real pain and suffering of war.”

So much for joining forces.

Here’s a response from McDonald’s CEO. “A simple phone call will do next time,” he said.

Here's a response from McDonald's CEO. "A simple phone call will do next time," he said.

McDonald’s / Via Facebook: McDonaldsUS

We don’t really know much about the ill-fated “McWhopper,” except that it would have been a hamburger.

We don't really know much about the ill-fated "McWhopper," except that it would have been a hamburger.

Burger King


View Entire List ›


from Tumblr http://ift.tt/1hiqTvS

No comments:

Post a Comment