Another win for Ontario tomatoes.
The Canadian ketchup craze started weeks ago when Ontario dad Brian Fernandez wrote a Facebook post noting that French’s ketchup uses tomatoes from the Ontario town that Heinz used to. He said it tasted better, too. “Bye. Bye. Heinz,” he said.
His post blew up online, attracting media attention and also motivating lots of people to start buying French’s.
It actually became a thing for Canadians, especially those in Ontario, to buy and talk about French’s ketchup. Even a provincial MPP tried to get the legislature on the French’s bandwagon.
Canadian Grocer / Via canadiangrocer.com
Sales were spiking! Elliot Penner, the president of French’s, told BuzzFeed Canada that ketchup sales in Canada are up more than 400% in recent weeks. “We can’t keep up with production as it is and we’re shipping every bottle we can,” Penner said
French’s recently had to triple their order of Leamington, Ontario tomatoes to keep up with demand, Penner said.
French’s
But then Loblaws, which has just under 35% of the Canadian grocery store market, announced it will stop selling French’s ketchup. Why? A spokesperson told CBC that “Demand for the product has been consistently low.”
In its comment to the CBC, Loblaws also noted that its President’s Choice brand of ketchup is “produced here in Canada.” Just in case you wanted another option!
Windsor Star / Via windsorstar.com
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